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Obey Plagiarist Shepard Fairey
A critique by artist Mark Vallen
Most well known for his "Obey Giant"
street posters, Shepard Fairey has
carefully nurtured a reputation as a
heroic guerilla street artist waging
a one man campaign against the
corporate powers-that-be. Infantile
posturing aside, Fairey’s art is
problematic for another, more
troubling reason - that of
plagiarism.
Lincoln Cushing,
Josh MacPhee,
and
Favianna Rodriguez,
worked closely with me on
researching this article, having
initially brought Fairey’s
plagiarism to my attention. Cushing
is an art historian and author of
Revolución: Cuban Poster Art,
Visions of Peace & Justice,
and
Chinese Posters: Art from the Great
Proletarian Cultural Revolution.
Josh MacPhee is an artist, activist
and author of
Stencil Pirates: A Global Survey of
the Street Stencil,
and Favianna Rodriguez is an artist,
activist and Chicana print maker.
Their invaluable research and
documentation provides the
foundation for most of what appears
in this article. |
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[ Left:
Still from
director Michael
Anderson’s
1956 film
adaptation of
George Orwell’s
cautionary story
of a dystopic
future, 1984.
Right:
Fairey
unmistakably
stole his image
from the "Big
Brother is
Watching You"
propaganda
posters used in
Anderson’s film,
without
crediting the
source.
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What initially disturbed me about
the art of Shepard Fairey is that it
displays none of the line, modeling
and other idiosyncrasies that reveal
an artist’s unique personal style.
His imagery appears as though it’s
xeroxed or run through some computer
graphics program; that is to say, it
is machine art that any second-rate
art student could produce.
In fact, I’ve never seen any
evidence indicating Fairey can draw
at all. Even the art of Andy Warhol,
reliant as it was upon photography
and mass commercial imagery,
displayed passages of gestural
drawing and flamboyant brushstrokes.
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Fairey has
developed a successful career
through expropriating and
recontextualizing the artworks of
others, which in and of itself does
not make for bad art. Pop artist Roy
Lichtenstein based his paintings on
the world of American comic strips
and advertising imagery, but one was
always aware that Lichtenstein was
taking his images from comic books;
that was after all the point, to
examine the blasé and artificial in
modern American commercial culture.
When Lichtenstein painted
Look Mickey,
a 1961 oil on canvas portrait of
Mickey Mouse and Donald Duck,
everyone was cognizant of the
artist’s source material - they were
in on the joke. By contrast, Fairey
simply filches artworks and hopes
that no one notices - the joke is on
you.
Plagiarism is the deliberate passing
off of someone else’s work as your
own, and Shepard Fairey may be
unfamiliar with the term - but not
the act. This article is not about
the innocent absorption of visual
ideas that later materialize
unconsciously in an artist’s work,
we do after all live in a maelstrom
of images and we can’t help but be
affected by them. Nor am I referring
to an artist’s direct influences -
which artist can claim not to have
been inspired by techniques or
styles employed by others? What I am
concerned with is the brazen,
intentional copying of already
existing artworks created by others
- sometimes duplicating the
originals without alteration - and
then deceiving people by pawning off
the counterfeit works as original
creations. |
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Fairey
launched his career with a series of
obscure street posters, stickers and
stencils that combined the words "Andre
the Giant Has a Posse"
with the visage of deceased
wrestling superstar, Andre the
Giant. By the early 1990’s the
incomprehensible images had become
ubiquitous in major urban centers
around the world, but in 1993 Titan
Sports, Inc. (now World Wrestling
Entertainment, Inc.) threatened to
sue Fairey for violating their
trademarked name, Andre the Giant.
Fairey responded to the threatened
lawsuit by altering his portrait of
the famous wrestler, combining the
new image with the word, "Obey".
Fairey’s self-titled "absurdist
propaganda" campaign was born. The
supposed intent of the project,
according to the artist, was to:
"stimulate curiosity and bring
people to question both the campaign
and their relationship with their
surroundings - because people are
not used to seeing advertisements or
propaganda for which the motive is
not obvious."
It’s not surprising such pointless
twaddle passes for a weighty
aesthetic statement of purpose -
these days any amateur with a
minimally written crackpot manifesto
can make waves in the world of art -
but I still can’t imagine a more
juvenile-sounding rationalization
for an art project, especially when
current conditions cry out for art
that is socially engaged and
introspective. Instead of meaningful
insights into how propaganda systems
work - even in democratic societies
- Fairey gives us silly portraits of
a dead wrestling champion. The
artist toys with the veneer of
radical politics, but his views are
hollow and non-committal. |
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[ Left: Meeting
- Vladimir Kozlinsky.
Linocut. 1919. Kozlinsky’s
depiction of workers
listening to a revolutionary
agitator. Middle top:
Fairey’s plagiarized version
of Kozlinsky’s linocut.
Right: Have You
Volunteered? - Dmitry
Moor. Famous recruitment
poster for the Soviet Red
Army. 1920. Middle
bottom: Fairey’s
plagiarized version of
Moor’s Red Army poster.
Fairey simply attached his
portrait of Andre the Giant
to these two Soviet prints,
added the words "Obey
Giant", and then took full
credit for the works as
original designs. Fairey is
selling his rip-off version
of Kozlinsky’s Meeting
as cellphone wallpaper on
the
Jamster.com website.
Jamster is owned by Newscorp,
the corporate media
conglomerate founded by
right-wing billionaire and
owner of the Fox News
network,
Rupert Murdoch,
] |
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[ Left:
Political power
comes from the
barrel of a gun
- Artist unknown.
1968. Chinese poster
from the Great
Proletarian Cultural
Revolution period.
The title of this
poster quotes the
famous pronouncement
made by Mao Tse-Tung.
Right:
Fairey's plagiarized
version titled,
Guns and Roses.
The Chinese poster's
central motif of
hands bearing
machine guns was
plainly digitally
scanned without any
alteration. Fairey,
or his assistants,
then applied a
modified sun-burst
background, placed
clip-art roses in
the gun barrels, and
released the
imitation in 2006 as
a supposed original
work.] |
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Perhaps the most important falsehood
concerning Fairey’s behavior is that
it is motivated by some grand theory
of aesthetics or weighty political
philosophy - but I’m afraid the only
scheme at work is the one intended
to make Fairey wealthy and famous.
Some have, for whatever reason,
imagined Fairey to be a progressive
political figure, a perception
certainly cultivated by the artist;
but it’s also not impossible to view
Fairey’s work as right-wing in
essence, since it largely ransacks
leftist history and imagery while
the artist laughs all the way to the
bank.
For me, the question is not what
Fairey’s political allegiances may
or may not be, but rather, how his
work sets a standard that is
ultimately damaging to art and leads
to its further dissolution. When a
will to plagiarize and a love for
self-promotion are the only
requirements necessary for becoming
an artist, then clearly the arts are
in deep trouble. |
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If the façade of Fairey’s
false-front leftism is put aside,
it’s fairly clear that what remains
is little more than an apolitical
black hole. Conceivably the
following example will raise an
eyebrow or two, not just because
it’s proof positive of Fairey’s
total and complete ignorance of
history - which for him exists only
as a source of images to be
exploited - but because it should
make obvious that anyone so
ill-informed should not be in the
vanguard of today’s political art. |
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[The skull and
crossbones
T-shirt marketed
by Fairey’s OBEY
fashion line.]
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In 2006 Fairey printed a near exact
copy of an already existing skull
and crossbones artwork he found,
altering the original design only by
adding the words "OBEY: Defiant
Since '89" along with a small star
bearing the face of Andre the Giant.
The image was reproduced as a
T-shirt and added to Fairey’s OBEY
fashion line.
As luck would
have it, Wal-Mart plagiarized the
master plagiarist, copying and
printing Fairey’s rip-off and adding
it to the superstore’s own fashion
line. A shopper at Wal-Mart
recognized the skull motif’s origin
and angrily protested - as it was an
exact duplication of the
infamous logo belonging to the
Gestapo,
the Nazi "secret state police" that
served as personal bodyguards to
Adolf Hitler and administered the
concentration camps where the
genocide of the Jewish people was
put into practice. |
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Unsurprisingly
Wal-Mart’s
T-shirts became a nationwide
controversy,
with legions of infuriated citizens
insisting the superstore apologize
and pull the offensive items from
their shelves - a demand that was
ultimately met. Eventually it came
to light that Shepard Fairey was
first responsible for manufacturing
and selling the T-shirt, and when
confronted by the website,
consumerist.com,
Fairey offered the following excuse:
"When I made that graphic I was
referencing a biker logo and it was
only brought up to me later that it
was the SS skull." First, Fairey
openly admits to directly copying an
image created by someone else (he
calls this "referencing"), and then
feigns innocence when faced with the
odious background of the original
Nazi designers. In the same set of
remarks made to consumerist.com,
Fairey insists that he is
"anti-fascist and pro-peace", but
what kind of anti-fascist does not
recognize the symbols used by the
Nazi regime? Fairey’s only defense
here is full-blown ignorance -
hardly an attribute expected in
artists supposedly dedicated to
social commentary. |
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[The death’s head logo of
the Nazi Gestapo.] |
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[Ver Sacrum
- Koloman Moser
1901. Front
cover
illustration for
the Vienna
Secession
magazine, Ver
Sacrum.]
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Fairey has
incorporated Art Nouveau borders and
graphic flourishes in many of his
posters, and there’s no doubt in my
mind that these elements were not of
his design. A conspicuous example of
Fairey’s plagiarism exists in his
directly stealing the work of
Austrian artist
Koloman Moser
(1868-1918), an important member of
the Vienna Secession movement -
popularly known as the Art Nouveau
movement.
Moser was not only a talented
painter, he was also a graphic
artist who designed everything from
architecture and furniture to
ceramics and jewelry. In 1901 Moser
created the cover illustration shown
at left for the Vienna Secession
movement’s journal, Ver Sacrum
(The Rite of Spring). The magazine
was published from 1898 to 1903, and
during that time it printed
illustrations by most of the
important Secession artists. |
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Fairey no doubt saw the cover art
for Ver Sacrum and created an
exact tracing of it, a tracing so
precise that when the two versions
are put together and held up to the
light - all lines match perfectly.
Fairey merely altered Moser’s
original work with some clumsy
border enhancements, a small
portrait of Andre the Giant, and the
words, "OBEY Propaganda".
Nouveau
Black (shown at right), is
Fairey's ripped-off poster version
of Moser’s art, a literal
reproduction of the original, with
the border areas outside of the
original art embellished with
lifeless and crude lines drawn in by
someone lacking in draftsmanship.
Needless to say, there was no credit
given to the original artist,
Koloman Moser. An exposé and further
examination of this plagiarism by
Fairey
can be found here. |
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[Fairey's ripped-off poster
version of Moser’s art .] |
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[ Left:
Fairey’s
plagiarized
poster.
Right:
Original street
poster from
Czechoslovakia’s,
Prague Spring -
Artist unknown
1968. The poster
depicts a Soviet
Red Army soldier
in 1945 as a
liberator, then
as an oppressor
in 1968.]
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When the
leader of the Communist Party of
Czechoslovakia, Alexander Dubcek,
began to implement a series of
reforms in 1968, the Soviets feared
a counterrevolution. Moscow sent
tanks and troops to crush the
so-called "Prague
Spring",
but history means nothing to Shepard
Fairey, who can strip an image of
historic meaning faster than you can
say "Czechoslovak Socialist
Republic".
During the opening days of the
Soviet occupation, Czech patriots
glued anti-invasion posters all over
the walls of Prague, the nation’s
capital. One daring but unidentified
Czech artist created a street poster
that portrayed the Red Army as
liberators in 1945 - but oppressors
in 1968. Fairey expropriated that
poster and republished it as his
own, inserting a portrait of Andre
the Giant along with the words,
"Make Art, Not War". |
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It goes without saying that Fairey
has never mentioned the Czech poster
he plagiarized, and since posters
from the Prague Spring are virtually
unknown outside of the Czech
Republic, he has so far gotten away
with calling this poster - like oh
so many other works of his - an
original design. Recontextualizing
an image like the Prague Spring
poster could afford an artist
opportunities to reveal forgotten
recent histories, linking them to
current realities so as to produce
instructive political insights. But
all we get from Fairey is worn-out
sloganeering and self-promotion. One
can only wish that Fairey would take
a cue from the clichéd catchphrase
on his poster and "Make Art" himself
instead of incessantly reframing and
recycling the works of others. |
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Shepard Fairey
ripped-off the historic artwork,
One Big Union, created by
Ralph "Bingo" Chaplin
in 1917 for the Industrial Workers
of the World. Chaplin was a
steadfast American labor activist in
the early 1900’s who fought for
unionism and worker’s rights at a
time when such activities could get
you jailed or killed.
He was a member of the IWW, an
associate of famed radical labor
activists Mother Jones and "Big"
Bill Haywood, the author of the
internationally renowned worker’s
anthem Solidarity Forever,
and an artist who supported himself
by painting portraits, working in
commercial art studios, and doing
odd jobs for labor organizations. |
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[One Big Union -
Ralph "Bingo" Chaplin. 1917.
Artwork created for the
Industrial Workers of the
World.] |
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[ T-shirt
created by
Fairey for his
OBEY clothing
line. Neither
Chaplin nor the
IWW are given
any credit by
Fairey.
Click here
for a larger
view of
Chaplin’s
artwork.]
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Some of the period’s most memorable
labor movement graphics were created
by Chaplin - including the IWW’s
infamous black cat icon, symbol of
militant direct action. To say that
Chaplin’s contributions to labor and
American history is the stuff of
legend would be an understatement -
but that didn’t stop Fairey from
stealing his art.
Fairey made an exact copy of
Chaplin’s One Big Union,
altering it only by putting a
thunder bolt in the clenched fist
and adding the words, "OBEY
Propaganda". The stolen artwork was
then printed as a T-shirt and added
to Fairey’s lucrative OBEY fashion
line. Of course, Fairey doesn’t
bother to credit Chaplin in any way,
let alone draw attention to
Chaplin’s life and times. |
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Ruth-Marion
Baruch and her husband Pirkle Jones,
became the official photographers of
the
Black Panther Party
in early 1968. Baruch wanted to do a
photographic essay on the Panthers,
and when the director of San
Francisco’s De Young Museum told her
his museum would show the works,
Baruch made contact with Kathleen
Cleaver, the party’s communications
secretary and spokesperson.
The photo essay project and museum
exhibit was approved by the Panther
Party leadership, and the
photographer’s first assignment was
to cover an Oakland demonstration
demanding the freedom of imprisoned
Panther leader, Huey P. Newton. One
of the photos taken by Pirkle Jones
that day was of a young Panther
listening to speeches at the rally -
that photographic image was stolen
by Fairey and made into the street
poster shown at right. |
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[ Left: Black
Panther - Pirkle Jones.
Photograph. 1968. Portrait
of an anonymous Panther at a
political rally in Oakland,
California. The Panther
photos of Ruth-Marion Baruch
and Pirkle Jones are
internationally famous and
have long been available in
book form. Right:
Fairey’s street poster,
which neither credits Pirkle
Jones nor makes any mention
of the Black Panther Party.] |
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Shepard Fairey’s ill-conceived
poster ridiculously places a badge
of Andre the Giant on the Panther’s
iconic black beret, adding a single
word along the bottom of the design
- "Obey". If the public at large
recognizes the image as that of a
Black Panther militant - and why
would they - what, if any meaning,
could they possibly attach to such a
visual? Pirkle Jones gave us a
compassionate image that served the
cause of African-American dignity
and liberation, while Fairey gave us
a stolen and regurgitated image
stripped of all historical meaning
and refashioned to serve only one
purpose - the advancement of
Fairey’s career. |
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[ Left:
Down with the
Whiteness -
Rupert Garcia.
Silkscreen
print. 1969. In
the permanent
collection of
the Fine Arts
Museum of San
Francisco.
Right:
Shepard Fairey’s
rip-off version
of Garcia’s
silkscreen.
Fairey published
his plagiarized
version in his
book, Supply
and Demand.
No credit was
given to Rupert
Garcia.]
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Rupert Garcia
is one of the founders of the late
1960’s Chicano Arts Movement, and a
personal hero of mine. I first
became aware of his works in 1975
when I saw his silkscreen posters
published in Towards
Revolutionary Art (TRA), a
radical arts journal from the San
Francisco Bay area of California.
Garcia went on to develop a
sophisticated graphic style that
combined social concern with magical
realism, producing large diptych and
triptych paintings and chalk pastel
drawings. He’s currently represented
by the
Rena Bransten Gallery
in San Francisco, and his works are
found in the collections of the
Smithsonian American Art Museum
as well as the
Fine Arts Museums of San Francisco.
Of the 82 prints by Garcia in the
collection of the Fine Arts Museums
of San Francisco, it is his
silkscreen, Down With The
Whiteness, that concerns us
here. Printed in 1969 as a
solidarity statement with the
African-American Civil Rights
Movement, Garcia’s print echoed
events then gripping the US. Just a
year prior, the Rev. Martin Luther
King Jr. had been assassinated in
Memphis, Tenn., and riots swept the
country from coast to coast. Garcia
captured the growing rage of
African-Americans with his
silkscreen print. |
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Shepard Fairey made a banal and
imitative copy of Down With The
Whiteness as part of his ongoing
Andre the Giant poster series. But
he never credited or even mentioned
Rupert Garcia. True to form, Fairey
removed all meaning and intent from
Garcia’s original by transforming
the image into a portrait of Andre
the Giant. Adding the asinine
slogan, "Power to the Posse", Fairey
completed the depoliticalization of
a classic poster by one of America’s
great political artists. |
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At right is
Liberate Puerto Rico Now!, a
poster created by an unknown artist
from the
Young Lords Party
in 1971. Shown at far right is
Fairey’s rip-off version, which does
not credit or mention the Young
Lords Party. The original Young
Lords poster announced a 1971
conference at Columbia University on
the issue of Independence for Puerto
Rico. The event was co-organized by
the University’s Puerto Rican
Student Union and attended by some
1,000 students.
The Young Lords were a political
party founded in the late 1960’s by
Puerto Ricans living in Chicago and
New York. Modeled after the Black
Panther Party, the Young Lords
preached independence and
self-determination for Puerto Rico,
but also organized to combat racism,
poverty, police brutality, and
political oppression within Puerto
Rican communities in the United
States. They defined themselves as
anti-imperialists who opposed the US
war in Vietnam. |
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[ Left: Liberate
Puerto Rico Now! - Young
Lords Party. Silkscreen
poster. 1971. Right:
Fairey’s rip-off, "Wage
Peace: Obey", which neither
credits nor makes any
mention of the Young Lords
Party.] |
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[
Untitled
Silk-screen
poster -
Rene Mederos,
Cuba, 1972. This
double portrait
by one of Cuba’s
most famous
poster artists
depicts the
revolutionaries
Che Guevara and
Camilo
Cienfuegos.]
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Lincoln
Cushing brought my attention to
Shepard Fairey having plagiarized a
famous artwork by Cuban poster maker
Rene Mederos,
who was one of the finest Cuban
poster artists of the 1960s. The
iconic works of Mederos first came
to the attention of Americans in the
early 1970s when Ramparts magazine
published a series of his posters
dealing with the subject of the
Vietnam war.
The stolen
work in question, an untitled
silk-screen poster from 1972,
portrayed the revolutionaries Che
Guevara and
Camilo Cienfuegos
as guerilla fighters in the
mountains of Cuba. The Mederos
poster had been reproduced, with
full permission from the Mederos
estate, in Cushing’s Revolución:
Cuban Poster Art, as well as
David Kunzle’s book, Che Guevara:
Icon, Myth and Message.
Fairey simply copied the Mederos
poster in exacting detail, had it
printed as a T-shirt for his OBEY
clothing line, and sold it under the
title of "Cuban Rider". Rene Mederos
was not credited or acknowledged by
Fairey in any way. |
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Spotting Mederos’ stolen poster
image on the bombingscience.com
website where Fairey’s clothing line
is sold, Cushing wrote the outlet
the following e-mail:
"Please be advised that the 'Cuban
Rider' t-shirt you have listed for
sale is a direct copy of a poster by
Cuban artist Rene Mederos, and is an
unauthorized violation of his work.
I work closely with the Mederos
estate and have represented them in
several arrangements for use of his
work. Given that your item is
violating the intellectual property
rights of another artist, you can do
one of two things - either negotiate
with Rene Mederos' estate for a fair
royalty (assuming that they will
grant it) or you can immediately
stop production of this item and
remove advertising from the public.
Please let me know how you wish to
proceed." |
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[ Screenshot taken from the
"Bombing Science" website
7/18/2007, where the Fairey
rip-off of Mederos’ poster
was being sold as a T-shirt.
Fairey printed the graphic
without permission from the
Mederos estate.] |
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Chris Broders, Fairey’s partner in
the OBEY clothing brand, wrote
Cushing back to acknowledge the
copyright violation, making the
promise that the item would be
pulled from production and never
sold again. A current check of the
Bombing Science website shows that
the illicit T-shirt has indeed been
pulled, and in mid-August, 2007,
Cushing was contacted by Fairey’s
bookkeeper, who asked where a
royalty check for the Mederos estate
should be sent. While Fairey’s
plagiarized version of the Mederos
poster was pulled from production,
the details of this controversy
remained behind the scenes, until
now. Fairey never publicly
acknowledged - let alone apologized
for - stealing the art of Rene
Mederos. If only that was the end of
the story. |
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[ Left:
Libertad para
Angela Davis
(Freedom for
Angela Davis) -
Félix Beltrán,
Cuba, 1971.
Original
silk-screen
print created by
Beltrán in
solidarity with
Angela Davis
when she was a
political
prisoner in the
US. Right:
Fairey’s
plundered
version as a
street poster,
which neither
credits Beltrán
nor identifies
Angela Davis.]
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Not content
with stealing original artworks from
Rene Mederos, Fairey also filched
art from another celebrated Cuban
poster maker, Félix Beltrán. A
well-known street poster by Fairey
depicting the celebrated 1960’s
radical,
Angela Davis,
is in fact a near-exact copy of a
famous silkscreen print by Beltrán.
Lincoln Cushing identified Fairey’s
poster as a copy of Libertad para
Angela Davis (Freedom for Angela
Davis), created by Beltrán in 1971.
Fairey gave no credit or recognition
to the Cuban artist, who is very
much alive and residing in Mexico.
In addition, this particular theft
of an existing artwork of Angela
Davis begs the question, does Fairey
mean to mock or praise leftist
icons? |
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In the 1960s
psychedelic poster artist Gary
Grimshaw
created eye-popping concert posters
for performances by the Doors, Jimi
Hendrix, The Who, Cream, and a
multitude of other bands. His
posters helped set the standard for
the counter-culture poster art of
the period. In 1968 Grimshaw
produced the image of a winged white
panther to serve as the emblem for
the radical
White Panther Party
(WPP). Modeled after and inspired by
the Black Panther Party (BPP), the
White Panthers were a collective of
hippie counterculture militants,
lead by poet John Sinclair and based
in Detroit, Michigan. They sought an
emblem that would link their efforts
to those of the BPP, and Grimshaw’s
white panther logo was simply a
variation of the BPP logo - but both
insignias were seen as political
organizing tools that were strictly
not-for-profit symbols.
The BPP logo
was itself an adaptation of the
insignia utilized by an early civil
rights organization in Alabama, the
Lowndes County Freedom Organization.
Grimshaw’s winged white panther also
came to be used as the logo for the
MC5, the rock band that worked
closely with the WPP to spread the
idea of youth rebellion. At the 1968
Democratic National Convention in
Chicago, the MC5 would give a
legendary performance in Lincoln
Park before 5000 antiwar protestors
- just prior to Chicago riot police
attacking the crowd with tear gas,
mace and nightsticks. In 1969 John
Sinclair was arrested, tried and
convicted for selling marijuana to
an undercover police agent, for
which he received a ten year prison
sentence. An international movement
for Sinclair’s release was formed,
and in December 1971, John Lennon,
Yoko Ono, Stevie Wonder, Bob Seger,
Phil Ochs, and others performed on
behalf of the imprisoned White
Panther Party leader at a huge "John
Sinclair Freedom Rally" concert in
Ann Arbor, Michigan. Again,
Gary Grimshaw designed the legendary
poster
for that historic concert. Two days
after the show, the Michigan Supreme
Court released Sinclair from prison
and later overturned his conviction.
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Somewhere along the line, Shepard
Fairey discovered Grimshaw’s winged
panther artwork and without
informing Grimshaw or obtaining
permission, copied the image in
exact detail for his OBEY clothing
label. The plagiarized image was
printed as a series of T-shirts,
jackets, jeans and baseball caps
utilizing the word "OBEY" as part of
the design.
On
Fairey’s official website,
he admits to stealing the panther
image. His misdeed was exposed only
when the wife and children of
Michael Davis, bass player for the
MC5, purchased some of Fairey’s
illicitly produced attire from a
clothing store. Mr. and Ms. Davis
immediately understood that Fairey
had stolen the image, so they
tracked down Fairey and asked for a
meeting. |
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[ Left: MC5 at the
Straight - Gary Grimshaw
1969. Silkscreen concert
poster for an MC5
performance in San
Francisco. Right:
Shepard Fairey’s ripped-off
version of Grimshaw’s
panther as printed by
Fairey’s OBEY Clothing
label.] |
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In
Shepard Fairey’s own words, here’s
what happened during those talks: "I
met Michael Davis, bassist of the
MC5 when his wife Angela Davis (not
related to Black Panther Angela
Davis, but an awesome coincidence)
basically busted me for using the
MC5 White Panther logo on an OBEY
Clothing label. It was the nicest
bust ever because she said she and
Michael and their son were fans of
Obey and that we should do an
official collaboration. I wish all
my busts ended up this well!"
First off - Angela Davis was a
member of the Communist Party USA,
not a member of the Black
Panther Party. Historical facts
aside, Fairey’s words about being
"busted" for using the "MC5 White
Panther logo" is an admission of
wrongdoing, and when he states "it
was the nicest bust ever" he must
surely be referring to examples like
those found in this article. Knowing
that Gary Grimshaw was the artist
responsible for creating the White
Panther Party emblem, I looked him
up on the internet, apparently a
feat much too bothersome and
difficult for Fairey or his
assistants to have undertaken.
Grimshaw’s website reflects a
decades long record of creative
output, and his late 60’s
psychedelic rock posters are well
known examples of the genre. After
detailing Fairey’s plagiarism, I
requested Grimshaw’s comments on the
matter. Here’s an except of what he
wrote back to me:
"The
panther image as created by
Emory Douglas
(Black Panther Party Minister of
Culture), and as adapted by
myself (White Panther Party
Minister of Art), exists in the
public domain, as it was
intended. It is an icon that
people can identify with and
organize around, and thus must
be free of copyright
restrictions and onerous
ownership. That is the spirit in
which the image was created. The
commercial exploitation of this
image is not strictly criminal
because of its public domain
intent, but it reeks of the very
mean spirit that the image was
meant to oppose. I hope that
Michael Davis who characterizes
the image as 'our [i.e. MC5]
symbol', will recall that
shortly after the white panther
with wings first appeared in
print on the poster I designed
for their appearance at the
Straight Theatre in San
Francisco in 1969, the MC5
publicly disavowed any
affiliation with The White
Panther Party; at a time when
the Party was struggling to free
its Chairman, John Sinclair,
from the Michigan State Penal
System and keep three other
Central Committee Members under
arrest warrant (including
myself) from a similar fate."
There’s not much more that can be
added to that unambiguous and modest
statement, though I will say this -
it’s obvious to me that Grimshaw’s
winged white panther is a unique
creation to which Fairey can lay no
claim. Grimshaw has taken the moral
highroad by maintaining his artwork
is in the public domain, while
insisting it be used only for
political and non-profit purposes.
In exploiting the panther logo for
profit by printing it on boutique
clothing, Fairey has accelerated the
dehistoricization and
commodification of American history,
and in my opinion, has forfeited his
ability to speak as a dissident. |
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[ Left:
Fairey's
derivative
poster,
Greetings from
Iraq,
printed in 2005.
Right:
Ranger
Naturalist
Service:
Yellowstone
National Park
- Artist
unknown.
Silkscreen.
Circa late
1930s. Created
for the Works
Progress
Administration (WPA)
in order to
promote travel
to America's
national parks.
]
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President Franklin Delano Roosevelt
established the Works Progress
Administration (WPA) in 1935 as part
of his New Deal program. Millions of
Americans had lost their land, jobs
or means of support because of the
Great Depression, and the WPA helped
put them back to work. The Federal
Art Project (FAP) of the WPA,
administered all arts-related
endeavors from 1935-43, providing
funding and work for visual artists,
writers, actors, and musicians. FAP
employed more than 5,000 artists
during its existence.
Mostly
remembered for the murals it
subsidized across the country, FAP
was also responsible for generating
some
35,000 prints and posters;
setting up divisions that created
prints in diverse styles using the
techniques of silkscreen, woodcut,
linocut, and lithography. FAP poster
artists covered a multitude of
topics from health care and
literacy, to labor and war
production, with a
select group of artists
producing posters extolling the
beauty of, and encouraging visits
to, America's national parks. One
such poster, Ranger Naturalist
Service: Yellowstone National Park,
served as source material for
Shepard Fairey. |
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Fairey's Greetings from Iraq
is not a direct scan or tracing of
the FAP print, but it does indicate
an over reliance on borrowing the
design work of others. There was no
political point or ironic statement
to be made by expropriating the FAP
print - it was simply the act of an
artist too lazy to come up with an
original artwork. While the geyser
transformed into an explosion is the
focal point of Fairey's bland
replication, every other design
element from the original work is
mirrored in Fairey's version; the
sweep of the sky, the horizon line,
the rolling foreground, even the
placement of the text. |
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Can Shepard
Fairey honestly be described as an
artist who can critically assess the
"unholy union of government and big
business," or offer comments on the
"underpinnings of the capitalist
machine"? Yet that is exactly how he
is promoted in the press release
from the
Merry Karnowsky Gallery
of Los Angeles, where his solo
exhibit Imperfect Union opens
on December 1, 2007. Missing from
that press release, and all other
promotional materials released by
Fairey, is any mention of his
working hand in hand with that
"capitalist machine". In a Nov. 3,
2007, interview with the Guardian,
Fairey glibly stated, "I’m not
against capitalism. If I was, I
wouldn’t live in the US. If you get
up everyday, work and spend money,
you’re participating. But that
doesn’t mean I don’t want to
critique it." - or profit handsomely
from it for that matter.
PSFK, the
worldwide marketing agency that
offers major corporations services
in "Advertising & Branding Trends",
held a major conference in Los
Angeles
on Sept. 18, 2007. Entry to the
symposium cost $300 per ticket, and
one of PSFK’s featured speakers was
Shepard Fairey, who shared the
podium with Jean-Marie Shields of
Starbucks, Kenny Ochoa of Sony BMG,
and other luminaries from the
corporate world. One such figure was
Conn Fishburn, a Yahoo executive
that presented a panel titled, "Our
Role In Your New World". Mr.
Fishburn discussed "how the rise of
social networks gives agencies and
their creative teams a new and
expanded role in shaping consumer
experience." PSFK’s press release
described Fairey as a "celebrated
contemporary artist" who would
discuss "how he takes his art and
applies it commercially." Fairey
gave his address before a well
heeled audience of corporate
executives from Advanta - Nike, Inc.
- Saatchi & Saatchi LA - Visa USA -
Warner Bros Records - Young &
Rubicam Brands, and a stunning
roster of other Fortune 500
companies. No doubt the core of
Shepard Fairey’s lecture focused on
the "unholy union of government and
big business."
Some supporters of Shepard Fairey
like to toss around a long
misunderstand quote by Pablo
Picasso, "Good artists copy, great
artists steal." Aside from the
ridiculous comparison of Fairey to
Picasso, there’s little doubt that
Picasso was referring to the
"stealing" of aesthetic flourishes
and stylings practiced by master
artists, and not simply carting off
their works and putting his
signature to them.
A last ditch defense used by Fairey
groupies is to acknowledge that
their champion does indeed "borrow"
the works of other artists both
living and deceased, but it is
argued that the plundered works are
all in the "public domain", and
therefore the rights of artists have
not been violated. There are those
who say that artists should have the
right to alter and otherwise modify
already existing works in order to
produce new ones or to make
pertinent statements. Despite some
reservations I generally agree with
that viewpoint - provided that such
a process is completely transparent.
However, I am outraged that anyone
could make a career out of the
consistent, secretive and wholesale
copying of other people’s artworks.
Fairey has habitually used, without
permission, the works of other
artists, both living and deceased.
To have created one or two works in
such a manner is perhaps forgivable,
especially if there was no money
involved, but Fairey has developed a
profitable livelihood exclusively
based on pilfering the artworks of
others.
The expropriation and reuse of
images in art has today reached
soaring heights, but that relentless
mining and distortion of history
will turn out to be detrimental for
art, leaving it hollowed-out and
meaningless in the process. When I
refer to "mining" in this case I
mean the hasty examination and
extraction of information from our
collective past as performed by
individuals who do not fully
comprehend it. That is precisely
what Fairey is guilty of, utilizing
historic images simply because he
"likes" them, and not because he has
any grasp of their significance as
objects of art or history. In 1916
Henry Ford, the famous American
multimillionaire, bigot, and founder
of the Ford Motor Company, uttered
the infamous words, "History is
Bunk." That once outrageous
statement has now become part and
parcel of postmodern art, as
reflected in Fairey’s own negligence
regarding history.
If carefully examined, the
rebellious patina and ersatz
activism of Shepard Fairey’s art
gives way to reveal little in the
way of political imagination.
Ultimately his work is the very
embodiment of "radical chic", bereft
of historical memory and offering
only feeble gestures, babbling
incoherencies, and obscurantism as a
challenge to the deplorable state of
the world. Such an artist cannot
provide us with a critical
assessment of where we stand today. |
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Critical Voices
Plagiarize
\'pla-je-,riz also j - -\ vb
-rized; -riz·ing vt
[plagiary] : to steal and
pass off (the ideas or words
of another) as one's own :
use (a created production)
without crediting the source
vi: to commit literary
theft: present as new and
original an idea or product
derived from an existing
source - pla·gia·riz·er n
(From Webster's New
Collegiate Dictionary 9th
ed, Springfield, Ma: Merriam
1981, p. 870). |
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A smear campaign
against the author of this
article is being perpetrated
by persons unknown. The
attempt at character
assassination is being
posted on many blogs and
websites that allow for
reader's comments. Referring
to me, the defamer writes,
"The fact that he passed out
literature - including HIS
OWN ART - amongst those
standing in line at Fairey's
show ought to tell you he's
simply an opportunist." Not
only did I not attend the
opening of Fairey's Los
Angeles exhibit at the Merry
Karnowsky Gallery, I've not
been to the gallery at any
time during the show's run.
I've never attended any of
Fairey's solo exhibits. I
have absolutely no knowledge
of, or connection to, any
group or individual who
might have passed out the
above article, or my
artworks, at Fairey's
exhibit. If anyone had
proposed to me that such a
course of action be taken, I
would have adamantly
forbidden the use of the
article, and my artworks, to
be used in that manner. |
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Josh MacPhee,
a co-researcher for the
above article, offers
further comments on image
appropriation on the
JustSeeds web log.
Quoting MacPhee: "One
important thing to
acknowledge is that Fairey
is not just appropriating,
but also copyrighting images
that exist in our common
history. Posters and
graphics made in the heat of
political struggles are
often made by anonymous
individuals or groups that
want to keep the images in
the public domain for use in
further struggle. It is
unfortunate that Fairey is
attempting to personally
capitalize on the generosity
of others and privatize and
enclose the visual commons
(as seen by the prominent
copyright symbols on his
website and products)." |
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If the Copy Is an Artwork,
Then What's the Original?
- That's the title of a New
York Times article apropos
to the "appropriation art"
of Fairey. The NYT piece
focuses on postmodernist
photographer Richard Prince,
who has made a career from
photographing photos taken
by other photographers.
Prince has copied several
photos made by photographer
Jim Krantz - without
permission or attribution.
Commenting on his works
being appropriated, Krantz
said: "My whole issue with
this, truly, is attribution
and recognition. It's an
unusual thing to see an
artist who doesn't create
his own work, and I don't
understand the frenzy around
it. If I italicized 'Moby-Dick,'
then would it be my book? I
don't know. But I don't
think so." |
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Lincoln Cushing, a
co-researcher of this
article, wants the debate on
expropriated images to
remain constructive, so he
wrote a guide titled "Best
practices for using the
graphic artwork of others".
One of the points in his
guide for poster makers
reads in part: "Give
specific credit on the final
piece. This is important for
all items, including ones
that have drifted into that
giant grab-bag we call the
'public domain.' Don't
contribute to our own
historical amnesia and
cultural imperialism. Say
something about where it's
from. This can be as simple
as a credit line at the
bottom in small type." |
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Mat
Gleason is an art critic,
writer, and publisher of the
Coagula Art Journal
of Los Angeles, California.
In a video interview that
appeared in the Ovation
Network documentary, Art
or Not, Gleason compared
Fairey's art to
advertisments for Coca-Cola,
saying; "They're both on the
street, they're both
promoting a brand, and at
the end of the day, it's a
very empty experience."
Gleason went on to say that,
"I think that the art
experience is to raise
someone's consciousness, and
at the end of the day the
Shepard Fairey experience is
to promote the brand of
Shepard Fairey as a
corporate entity, so I don't
consider it art. He is about
the furthest thing from art
there is."
View
Art or Not.
for more info visit
www.art-for-a-change.com
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