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CARRIE LEIGH  
 

 

"Tunnel"
Art Model
Mia

 

UL : According to The Wrap, “The magazine industry has been brutalized by the recession" and by the print media’s losing battle with Internet publishing. A recent ABC survey showed “one in four magazine publishers don’t believe that their publication will be available in print form five years from now.”

How do you see the future of NUDE ?



Carrie : I think NUDE will continue to grow. Each issue sells more than the one before it.

UL : Obviously, a computer could never present art in the way you present the photographic art in NUDE – the Internet cannot begin to simulate the same tactile experience, the photo book quality paper, ink, and printing.
Many of your readers must regard the “magazine” as a coffee table book because it has that quality. Your presentation of art makes us want to display and enjoy it in day-to-day life as much as a framed print hanging on a wall.

How did the high quality of the materials used in publishing NUDE come about ?

 

Carrie : When we interviewed printers for the first Issue of NUDE we found one that presented a vast choice of materials to choose from. He had a $2 million press that printed from plates, the old style of printing that allows the image a quality that you can not find anywhere except in galleries. He also showed me hundreds of samples of paper. I went through the process of selection based on quality and the ability of the paper to hold the ink the way it needs to for the depth of the art.

I test printed to smell the ink on the paper and to hold a printed image so that I knew that the ink, the paper, and the style of printing would produce the quality I wanted for the magazine

 

 

UL : An article published in The Wrap on Oct. 6 delivers some bad news for the magazine publishing industry. According to Wrap writer Dylan Stableford, “advertising pages for consumer magazines plummeted 28 percent” in the first two quarters of 2009, with about $2.5 billion lost in revenue. This explains the tragic closings of well-established magazines.

Yet, NUDE has sold out all but three issues in its first two years. How do you explain its success ?

 

Carrie :I think that NUDE has found an audience that is very loyal and is growing. Also, most magazines have been driven by advertising ; NUDE is driven by quality.

When NUDE was created I wanted a publication that could survive on its own, without depending on advertising.

I also wanted an art quarterly, much like those of 80 years ago where people look forward to an archival style print publication. I believed that there would be a positive response to a quality publication that featured high end art nudes.

Let's face it, everything is available on the Internet. A publisher needs to deliver something you cannot get from the net... the magazines of yesterday are still trying to figure out what went wrong and where to go.

First off, nothing went wrong. The world changes, and they needed to change a long time ago. They thought that the advertisers would pay for them forever ; this is not the case. 
NUDE never depended on advertisers, it depends on quality. Our business format is different, and I think that basing our business on quality has made us work.

 

 

 

 

 

UL : The Magazine Publishers of America revealed these magazine closing stats in August :

" In 2008, 54 consumer magazines closed which, while not unprecedented, shows a troubling continued decline in the industry. "
 
However, the same article seeks to clear up a misconception about these closings. They are not consumer-driven. People still want magazines and do buy them. The problem has been the dependence of the industry on advertising revenue, and the sharp decline in advertising dollars. NUDE is perhaps the only magazine on the newsstands that has a sum zero policy regarding advertising – no ads !

While this may seem shocking and foolhardy to other magazine publishers, do you think this has been a factor in not only NUDE’s survival but also in its popularity with consumers ?



Carrie : This is the main factor in our popularity. 
 
We want to deliver 96 pages of fine art, not 48 pages of art and 46 pages of ads.

We want to be collected by our audience, not purchased and thrown out a week or two later.

And, I think people are sick of purchasing magazines that are vehicles for advertisers.
The magazine business is changing daily and, as the buyer is getting more selective, I think that you will see more and more magazines going under and a new style of magazine surfacing.

 

 

Art Model Chanonn

 

UL : One of Stableford’s suggestions to magazine publishers to survive the current climate is to open their magazine covers to ads. This is remarkable when you talk about NUDE refusing to publish any advertising at all. Carrie, everything you have done with NUDE seems to be the opposite of what all the other magazine publishers are doing.

Is that an accurate perception ?



Carrie : Yes it is.

 

UL : NUDE sells out virtually every issue, and people end up buying them for exorbitant prices on e-bay.

Do you intend to increase the number of copies you print, or do you think this supply-and-demand ratio works better for NUDE ?
 

Carrie : I think that I want NUDE to always be a high end collectible and to keep it that way. We need to keep the print run where it is.

 

 

Art Model Mia

 

 

After we have created a proof of the magazine, which is usually 130 pages I have printed out, we start working our way down to 96 pages.  Then I lay it out on the floor and walk around the pages looking for the places where I feel the magazine can be stronger. By using this visual process, I can create a very strong 96 page quarterly art magazine

Chris : I can see you... What a work ! So, what is a typical work day for you ?

Carrie : My work days depend on what I need to do, and they are very full.

When I am shooting, I obviously devote all my day to creating art. I still prefer that I do the makeup for my models; this helps with creating the energy for the shoot. I select the locations and pretty much spend two to four hours shooting. I need to connect with the models I work with on a creative level so this takes time.

If the first day of shooting works, then I will work with the model for a few weeks at a time. If my work day is focused on the magazine, then I spend a lot of time looking at art and selecting the photographers and artist I want NUDE to exhibit.

Each Issue of NUDE needs to work as one piece of art, so this selection process is difficult.

It is very possible that a photographer does not work in the issue I am working on right now, but he or she may work in the next issue.
 

Chris : Carrie, do you remember our long conversations about the way you’re preparing each issue ? All these photographs on your walls and floor that are waiting for their best places ?... I would love to hear again the wonderful adventure of the creation of a NUDE issue !


Carrie : Yes, I do remember, and NUDE still gets created in the same way.

I love looking at great art with the ultimate goal of producing a magazine that is a work of art all to itself. Each issue of NUDE needs to be a complete gallery exhibit that takes the viewer, much like a classic movie, through images that flow with each other.

In other words, the first image in the magazine needs to progressively work its way to the last image.

 

Art Model Ana

 

 

 

Chris : Two years later, how do you think your actions have affected the acceptance of fine art nude photography in the world ?


Carrie : I think our actions have created a new awareness of the fine art nude art form. We have made it more mainstream. It has had a strong place on the Internet for a long time, but now it has a place in a high quality print magazine. This is something it has not had since the 1930s - an art quarterly it can call home.



Chris : Your love for the photographers is so deep, your passion so strong ! What are the next challenges you're preparing ? What do you envision for the future of NUDE ?


Carrie : NUDE is growing on its own, and I am still in awe of it. I envision the future of NUDE taking a more active role in promoting the arts. NUDE creates an avenue that, prior to NUDE, did not exist for the fine art nude photographer
s.

As for me, I am finally starting my own Gallery Tour in February in Chicago and am very excited about this. I have put this off for two years and now feel as though I can find the time to do it.

Also, my book is almost complete, and this is also something that I have put off for two years. It should really have been out by now, but I have so much to do. It all takes a lot of time.

I do not know if anyone would understand this, but to publish a magazine that you care about is very difficult on those responsible, and I take that responsibility very seriously.

Everyone trusts me with their art, and when they see NUDE they know I did their art justice. Their work looks great. But, to get to that point, when the print is perfect, it is intense, and it takes a lot of focus and determination to create something that is timeless.
 

Chris : Now, let’s talk about you, the photographer, the artist, and so much more. For those who don't have the great luck to know you, tell us who you are ?

Carrie : I am a wife, a mother, an artist, and I like to believe a nice person with a great heart, just like you, Chris. I enjoy life as I know you do.

One of my great pleasures of the journey of NUDE was when Gary, my husband, and I spent time with you in France. We would never have had this opportunity without NUDE.

NUDE has brought some very nice elements into my life and though it is very hard work, the joys that come with it are incredible.
 

Chris : Thanks Carrie ! It was so strong... and busy ! Remind me what motivates you to photograph ?

Carrie : I love creating art. I never shoot the same thing twice, and I am always looking for something new. I love to push my imagination to the next level. This way I am always searching and reaching, which I believe creates growth.


Chris : Every photographer has his own trademark we daily try to enlight. How could you define yours ?

Carrie : I think my
trademark is the fact that I use the camera as a canvas for my eyes, and my eyes see something new everyday. Also, I only work in natural light so my work reflects the mood of the day in which I create it.


Chris : By the way, what in your opinion makes a good nude art model ?


Carrie : A good model should first think about the art and how it is she is going to connect with the photographer to create this art. I also believe that there is a magical element to creating great art, and it really does not matter how pretty the model is if the photographer and model do not connect on another level.


Chris : And what advices would you give to someone who might be starting to work in your genre ?


Carrie : Be creative and forget what they have been taught. Let your eyes and your imagination be your guide.
 

Chris : Before we leave, maybe a message you’d like to leave to our readers ?


Carrie : The recognition NUDE has received on a worldwide basis is extremely inspiring. To have
NUDE'S Photography Contest recognized by the International Press, especially the British Journal of Photography, truly shows the influence of NUDE around the world and this makes it all worthwhile.

UL and Chris : Thanks a lot Carrie and Gary for your so communicative devotion and passion. Receive again our heartfelt gratitude for your creation of a high quality venue for fine arts nude photographers

For more info visit

www.carrieleigh.com  

 

 

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